Look Beyond 2020 With Us – A Message From Our CEO

The Future of Solar

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It’s not a stretch to say that 2020 has been, and remains an unprecedented year for our great country.

Fortunately, I’m a believer in the principle that crisis creates opportunity – for individuals, for organizations and communities.

The events of this year created an opportunity for Aurora Energy Solar to rethink our organizational structure and adjust our goals – to retool them to fit the humans behind the process, and the needs of the customers we serve. Here is what we were reminded of.

Our time is precious, and so is yours.

Providing for our families and the legacy we leave to them is critical. That is why we understand and prioritize your needs too.

Now more than ever, we are focused on Quality over Quantity.

Here is what that means for our Customers in 2021:

  • We will not install a solar system under 5kW, and we will not install any system unless it can save you a minimum of 25% on your costs. If there is no long term value for our customers, we will not do the job.
  • We no longer offer direct financing. Solar financing is too expensive for our customers and the terms are unfair. Instead, we connect our customers to several affordable financing options and programs that allow you to save money on the cost of your installation and on interest and fees. Did you know that direct solar financing typically adds 20% in dealer fees to the cost of the project — which are then passed on to the customer? This typically adds up to thousands of dollars.
  • We will be shifting 75% of our resources to commercial installations, large ranches and agricultural properties in 2021. Large-scale solar installations increase the capacity of the solar grid in California AND commercial organizations support our rural towns. Now more than ever, Mother Lode businesses need a boost in savings and productivity. That way, they will be able to continue to employ our local workforce and keep families solvent while contributing to local taxes. We want to help local businesses become more cashflow positive with solar and energy improvements and the many tax credits and incentives available to them in 2021.
  • We will continue to work with residential customers in our local rural areas on a case by case basis — especially those with medical PGE; rural properties or wells in Calaveras or Tuolumne County, Sonora, Angels Camp, and other areas of the Mother Lode region; High Fire Danger zones; or in areas where there are Government-sponsored loan programs (like PACE) available. You may be surprised at what solar incentives you qualify for! Ask us. We are experts and can help you figure it out!

Our #1 Company Priority is to Empower Our Customers.

Helping you take control of reducing your energy costs, increasing your monthly savings and improving your quality of life will always be the biggest part of our mission. Putting purchasing power back into the hands of the individuals — the property owners — is the most impactful thing we can do to help our communities, no matter what comes next.

In 2020 we have been given a valuable reminder that life is precious.

We want to maximize the impact of our time and energy for our customers and communities in 2021. And we want to help you do the same for yours.

If you’d like to work with me this year to take back control of your spending power call me at 877-44-SOLAR or click here to leave us a message

Our locally owned, family-run organization based in the foothills of Northern CA in Angels Camp was founded to serve the Mother Lode region. As a business owner, a woman, a wife and mother, I would love the honor of working with you to help you shape your family legacy in the coming year. Learn more about us on our company blog.

Best Regards,

Ali Reynolds, CEO


More To Explore

Aurora Energy is a locally-owned, family-run business based in the foothills of Northern California in Angels Camp, Founded to serve the Mother Lode region, our speciality is providing world-class products and services with a down-home customer service attitude. Aurora Energy specializes in bringing solar power to businesses and rural properties, including wells, in Calaveras County, Sonora, Tuolumne County, Sonora, and other communities in Northern CA.

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